Boost Report Readability, Engagement, and Decision-Making

    Optimizing Reports & Dashboards with Eye-Tracking Data

    In today's fast-paced business environment, effective reports and dashboards play a crucial role in shaping decision-making for you and your team.  

    We conducted a user study using eye-tracking technology, revealing 7 key insights into what truly captures attention. These insights will help you create visually appealing graphics that enhance decision-making in your reports, ultimately benefiting your organization. Our study explores how professionals with varying skill levels read reports and interact with key data. 

    Did you know that finding the maximum value in a table takes twice as long as seeing it in a chart? Additionally, large numbers and headlines capture the most attention. You can also alter the typical reading pattern (from left to right) by using colour effectively. Additionally, financially literate individuals tend to pay less attention to background images than those who are not financially literate. 

    What You'll Discover in the Full Report:

    • Why placing essential metrics in the top-left corner captures the most attention.     

    • How to use colour wisely to direct focus and create a visually compelling experience.     

    • Why charts outperform tables for quick, accurate decision-making.     

    • The right way to use indicators without overwhelming your audience.     

    • When should background visuals be included for better engagement with non-financial literate?     

    Why This Study Matters:

    This eye-tracking research offers valuable insights for finance teams and organizations looking to enhance clarity, efficiency, and user engagement. Whether you're designing for professionals with different skill levels who focus on data or for broader teams seeking visually engaging reports, our findings provide a roadmap for creating impactful reports.   

    Get the Full Report & Transform Your Data Presentation!

    Transform your reports and gain control with our comprehensive study. Download the full report now to create engaging, clear, and impactful reports. 

    I would like to order a summary of the study - 7 insights

     

    Mercur Solutions (UK) Limited - UK office

    Mercur Solutions Limited
    Ocean House, The Ring, Bracknell RG12 1AX, United Kingdom
    +44 (0) 1344 388 025

    Mercur Solutions AB - head office in Sweden

    Mercur Solutions AB
    Vretenvägen 13, SE-171 54 Solna
    +46 (0)-459 69 00

     

    Malmo Office

    Stortorget 3, SE-211 22 Malmö
     

    Gothenburg

    Västra Hamngatan 21, SE-411 17 Göteborg

    Mercur Solutions

    A Swedish company with 50 years of experience, delivering solutions for performance management and business intelligence.

     

     

     

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